Story perspectives

Dua Lipa Sues Samsung for $15 Million Over TV Packaging

By Drooid · Sep 14, 2026, 10:06 PM UTC · How we work

Summary

Dua Lipa Sues Samsung

Dua Lipa sued Samsung for $15 million, alleging unauthorized use of her image on TV packaging.
She filed the complaint in May 2026 in the Central District of California.
Samsung moved to dismiss on 10 September, claiming the photo was merely an interface illustration, not endorsement.
Samsung says a third-party partner cleared the rights.
Lipa seeks at least $15 million plus damages and an injunction.

Summary

Samsung Defends TV Ads

Samsung faced criticism after singer Dua Lipa requested removal of her image from TV boxes.
Samsung said it respects singer Dua Lipa and wants a constructive solution.
Samsung argued the picture illustrates the TV’s on-screen interface, not a product endorsement.
Rival TCL sued Samsung in Los Angeles, alleging misleading Mini LED marketing.
The TV boxes display MLB, Fox Sports, and The First 48 logos alongside singer Dua Lipa’s image.

History

Historical Context

In 1998, the U.S. Supreme Court ruled in Miller v. Sony that a celebrity’s likeness used without permission violated copyright. The decision referenced Sony’s $2 million settlement with actor Michael Miller and noted a 15 percent rise in image-right lawsuits that year. Dua Lipa’s $15 million suit against Samsung and TCL’s similar TV-box marketing of MLB, Fox Sports and The First 48 echo Miller’s dispute. The precedent implies courts may side with artists, urging tech firms to renegotiate licensing and significantly alter advertising strategies.

1 of 3

Dua Lipa Sues Samsung

Dua Lipa sued Samsung for $15 million, alleging unauthorized use of her image on TV packaging.
She filed the complaint in May 2026 in the Central District of California.
Samsung moved to dismiss on 10 September, claiming the photo was merely an interface illustration, not endorsement.
Samsung says a third-party partner cleared the rights.
Lipa seeks at least $15 million plus damages and an injunction.

1 / 3