Full Breakdown
BJP Launches Month-Long “Seva Sankalp Abhiyan” and Calls for Nationwide “Aashirwad ka Diya” on PM Modi’s Birthday
By Drooid · · How we work
Core Event: Nationwide “Aashirwad ka Diya” Appeal
On September 14, BJP national president Nitin Nabin released a video urging Indians to light an “Aashirwad ka Diya” at homes, temples or other locations between 6 pm and 7 pm on September 17, the 76th birthday of Prime Minister Narendra Modi. The lamp-lighting is part of the party’s “Aashirwad ka Diya” programme and coincides with the launch of a month-long “Seva Sankalp Abhiyan” (Sept 17 – Oct 17).
Background & Context
Modi turned 76 in 2026, marking 25 years of public service. The BJP frames the campaign as a celebration of his tenure and a call for participation in welfare and youth-engagement activities ahead of the 2027 Uttar Pradesh assembly elections.
Key Figures & Groups
- Nitin Nabin – BJP national president, architect of the diya appeal.
- Mohan Charan Majhi – Odisha chief minister, echoed the call.
- Yogi Adityanath – Uttar Pradesh chief minister, coordinated the state’s campaign with party president Pankaj Choudhari.
Timeline
- Sept 14 – Nabin’s video message.
- Sept 17 – Start of “Seva Sankalp Abhiyan” and “Seva Diwas”; citizens light the diya.
- Sept 17 – Oct 17 – Welfare outreach, blood-donation camps, tree-plantation drives.
- Sept 29 – Oct 10 – Uttar Pradesh “Seva Setu” camps for scheme enrolment.
- Oct 7 – End of ten yatras tracing Modi’s journey.
- Oct 17 – Formal conclusion of the campaign.
Data & Statistics
- Modi’s birthday marks his 76th year and 25 years of continuous leadership.
- Nabin claimed Naxalism once affected over 200 districts and is now “free from Naxalism.”
- Uttar Pradesh yatras will follow ten routes, using water from ten state rivers.
Official Statements & Responses
- Mohan Charan Majhi highlighted components such as the “Seva Jyoti Yatra” and “Viksit Bharat Sankalp Yatra” as chances for scheme beneficiaries to express gratitude.
- Yogi Adityanath said Uttar Pradesh will showcase achievements through yatras, cleanliness drives and “Seva Setu” camps, with an “Ashirvad Ka Diya” lit at local bodies to pray for Modi’s health.
Why It Matters / Impact
The initiative seeks mass participation in symbolic and service activities, linking prayers for the prime minister with enrolment in welfare schemes to reinforce the BJP’s development narrative ahead of elections.
What’s Next
The “Seva Sankalp Abhiyan” runs until Oct 17, with yatras ending on Oct 7 and “Seva Setu” camps operating until Oct 10. No further events are detailed.