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Asha Sharma Ends “This Is Xbox” Campaign, Cuts Price

By Drooid · · How we work

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Story summary
  • Asha Sharma terminated the divisive “This is Xbox” marketing campaign.
  • Sharma reduced the Xbox Game Pass Ultimate subscription price.
  • Sharma oversaw mass layoffs and several development studio spin-outs.
  • Sharma instructed Xbox studios to prioritize the platform’s underserved core franchises.
  • Sharma signed Hideo Kojima to a multi-project deal adding the Metal Gear Solid successor Physint.