Story perspectives

GM Launches New In-Car Software on Silverado, Sierra

By Drooid · Sep 15, 2026, 3:08 PM UTC · How we work

Summary

Story summary

General Motors is launching a new in-vehicle information and entertainment software experience.
The system will debut later this year on redesigned Chevrolet Silverado and GMC Sierra trucks.
GM moved digital-experience operations to its design division under former Apple and Google executive Sebastian Bauer.
The system can proactively show controls for opening a garage door or answering a call.

History

Historical Context

Tesla’s 2012 Model S debuted a large 17-inch touchscreen, setting a new benchmark for vehicle software. The shift accelerated when Google unveiled Android Automotive in March 2017 and GM pledged in September 2019 to adopt it for its 2021 models, sparking an industry-wide software-first race. Today GM taps former Apple-Google exec Sebastian Bauer to lead an over-the-air infotainment platform for its Silverado and Sierra trucks.

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Story summary

General Motors is launching a new in-vehicle information and entertainment software experience.
The system will debut later this year on redesigned Chevrolet Silverado and GMC Sierra trucks.
GM moved digital-experience operations to its design division under former Apple and Google executive Sebastian Bauer.
The system can proactively show controls for opening a garage door or answering a call.

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