1 of 1
Story summary
- Rapido was fined INR10 lakh by India's Consumer Protection Authority for manipulative pricing prompts.
- The authority labeled prompts like “Higher the price, higher the chance of getting a ride” as “Confirm Shaming”.
- Rapido’s “Set your price” slider used green for fares and red/orange warnings, an “Interface Interference” pattern.
- Rapido must stop the prompts, keep official contact details, and file a compliance report within 15 days.