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Manuela Schwesig Leads SPD Campaign Against AfD Ahead of Mecklenburg-Western Pomerania Election

By Drooid · · How we work

Election Stakes and Poll Landscape

The state election scheduled for September 20 pits the far-right Alternative for Germany (AfD) against the centre-left Social Democratic Party (SPD) led by incumbent premier Manuela Schwesig. Recent polls show the AfD ahead with roughly 37 percent, while the SPD trails closely at about 33 percent. The Christian Democratic Union (CDU), which governs federally in coalition with the SPD, remains far behind and is fighting to stay above the 5 percent threshold needed for parliamentary representation. At the federal level the SPD’s support has fallen to 12 percent, underscoring the contrast between Schwesig’s regional strength and the party’s national decline.

Demographic and Economic Context

Mecklenburg-Western Pomerania faces an aging, sparsely populated populace and pronounced demographic change. Business leaders argue that “international skilled workers and labourers” are essential to sustain production, services, training and growth in the state. The term “remigration,” central to the AfD’s platform, is viewed by the regional business community as economically disastrous, given the state’s reliance on immigrant-background employees.

Schwesig’s Campaign Messaging and Federal Critique

Schwesig’s campaign branding – a red poster displaying only her face with the slogan “The Woman Against Blue” – frames the AfD’s party colour as a threat to the economy and social cohesion. Schwesig also distances herself from the federal coalition, demanding that Chancellor Friedrich Merz and the government “chart a new political course” and criticizing proposed social-welfare reforms that she says would burden long-time contributors.

Official Statements & Responses

In a DW interview Schwesig described the situation as “serious,” asserting that the AfD would harm both the economy and social cohesion. She emphasized the need for skilled immigrant workers and rejected the AfD’s “remigration” narrative as incompatible with the state’s economic future. Schwesig further criticized federal pension-age reforms, insisting that those who have contributed throughout their lives should not bear the heaviest burdens.

Verbatim Quotes

  • “International skilled workers and laborers have long been an important part of our economic future,” — Lars Schwarz, says association president — Lars Schwarz, association president.