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Story summary
- Carter's launched a logo with a shooting star and the tagline “Let every child's light shine.”
- The brand aired a 60-second “Watch Them Glow” ad on Sep 15, running through Dec on Disney+, Hulu, Roku.
- Carter's reported Q1 2026 comparable sales up 10.5% and net sales up 8.1%.
- Adjusted operating profit rose 54% in Q2 2026.
- Carter's received $128 million in tariff refunds.