Story perspectives

Black Caucus Institute launches “SO VOTE” to boost turnout

By Drooid · Sep 16, 2026, 3:11 AM UTC · How we work

Summary

Story summary

Rep. Jim Clyburn launched the Black Caucus Institute’s “SO VOTE” campaign to boost Black, rural turnout.
It targets competitive districts in South Carolina, Ohio, Pennsylvania, North Carolina, Tennessee, Indiana, and Wisconsin.
The institute raised about $1 million and will spend at least $4.5 million in the midterms.
SO VOTE partners with local groups, HBCUs, Black fraternities, sororities, When We All Vote, using geotargeted ads and WhatsApp.

History

Historical Context

In March 1965, Martin Luther King Jr., John Lewis and the SCLC led the Selma-to-Montgomery march, drawing about 25,000 participants to Montgomery and prompting President Lyndon B. Johnson to sign the Voting Rights Act on August 6, 1965. Today the Black Caucus Institute’s “SO VOTE” campaign echoes that legacy, mobilizing Black voters in South Carolina, Ohio, Pennsylvania, North Carolina, Tennessee, Indiana and Wisconsin.

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Story summary

Rep. Jim Clyburn launched the Black Caucus Institute’s “SO VOTE” campaign to boost Black, rural turnout.
It targets competitive districts in South Carolina, Ohio, Pennsylvania, North Carolina, Tennessee, Indiana, and Wisconsin.
The institute raised about $1 million and will spend at least $4.5 million in the midterms.
SO VOTE partners with local groups, HBCUs, Black fraternities, sororities, When We All Vote, using geotargeted ads and WhatsApp.

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