Story perspectives

WTA Moves Finals to Charlotte Through 2029

By Drooid · Sep 16, 2026, 11:09 PM UTC · How we work

Summary

Story summary

WTA announced the Finals will be held in Charlotte, North Carolina, from 2027 through 2029.
WTA will move its global headquarters from St. Petersburg, Florida, to Charlotte.
The tournament will be shortened from eight days to five to accommodate the NBA Hornets’ schedule.
WTA projects $23 million operating losses for 2026 and is tightening spending.
Chair Valerie Camillo said the Finals aim to become the “Super Bowl of women’s sports.”

History

Historical Context

After the 1999 FIFA Women’s World Cup drew a record 90,185 fans to the Rose Bowl and sparked a surge in U.S. youth soccer, the sport’s commercial appeal grew dramatically. That momentum informs the WTA’s decision, announced by Chair Valerie Camillo, to relocate its headquarters to Charlotte and stage the 2027 Finals alongside the NBA Hornets, echoing the earlier boom.

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Story summary

WTA announced the Finals will be held in Charlotte, North Carolina, from 2027 through 2029.
WTA will move its global headquarters from St. Petersburg, Florida, to Charlotte.
The tournament will be shortened from eight days to five to accommodate the NBA Hornets’ schedule.
WTA projects $23 million operating losses for 2026 and is tightening spending.
Chair Valerie Camillo said the Finals aim to become the “Super Bowl of women’s sports.”

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