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Ovechkin’s Appearance in United Russia Campaign Sparks NHL Controversy

By Drooid · · How we work

Core Event: Washington Capitals Star Featured in Pro-Putin Advertisement

In early September 2026 a video campaign for United Russia, the party backing Russian President Vladimir Putin, was released on Russian television. The ad shows Alex Ovechkin standing behind Foreign Minister Sergey Lavrov and alongside other Kremlin-aligned figures such as Margarita Simonyan and former NHL player Viacheslav “Slava” Fetisov. The commercial aired around September 10 and was highlighted on social media by September 14, 2026.

Background & Context

Ovechkin, the NHL’s all-time regular-season goals leader, has a long-standing public affinity for Putin. After Russia’s full-scale invasion of Ukraine in February 2022, Ovechkin said he hoped the war would end and that “He’s my president, but I’m not in politics” – a stance he repeated in 2022. The new ad arrives as United Russia prepares for the parliamentary elections scheduled for September 18–20, 2026.

Official Statements & Responses

The NHL declined to comment directly, deferring to the Capitals.

Rep. Joe Wilson (R-S.C.) wrote to NHL Commissioner Gary Bettman, calling Ovechkin’s appearance “incredibly alarming” and urging the league to clarify its policies on players appearing in political advertisements for foreign regimes.

According to NBC News, Lavrov has been sanctioned by the U.S.

Data & Statistics

  • Career goals: 929 (overtook Wayne Gretzky on April 6, 2025).
  • Contract (July 2026): $1 million base salary, $3.25 million signing bonus, up to $4.75 million in performance bonuses, averaging $4.25 million annually.
  • Age reports vary: some sources list Ovechkin as 40, others as 41 in 2026.

Why It Matters / Impact

The incident raises questions about the NHL’s stance on players’ involvement in foreign political campaigns, especially when the campaign aligns with a regime engaged in an internationally condemned war. The backlash from fans, former athletes, and a U.S. congressman could pressure the league to adopt clearer guidelines, affecting future player endorsements and the league’s public image.

Conflicting Reports & Gaps

Sources differ on Ovechkin’s exact age in 2026, with some describing him as 40 and others as 41. Goal totals are consistently reported as 929, but earlier articles referenced a 895-goal milestone achieved in 2024-25. No official NHL policy on political advertising by players has been cited, leaving a procedural gap.

Verbatim Quotes

  • “Everyone in this photograph has chosen to officially support Russia's imperialist war in Ukraine. Among them are also hockey player Ovechkin and former hockey player and national team captain Fetisov. Because of each of them, many Ukrainians and Russians will be killed,” — Famer Dominik Hasek
  • “He’s my president but … I’m not in politics,” — Alex Ovechkin, superstar and captain
  • “It so happens that my entire professional life has been tied to diplomacy,” — Sergey Lavrov, russian foreign minister
  • “I hope it’s going to end soon and there’s going to be peace in both countries.” — Alex Ovechkin, superstar and captain
  • “Russia is killing Americans in the Middle East with drones that help Iran!” — Chef José Andrés