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Story summary
- Munich Oktoberfest set the average Mass price at €15.61, a 2.4% rise from 2025.
- UniCredit chief economist Andreas Rees said the increase is the smallest in two decades.
- Rees attributed the modest rise to cheaper hops and stable malting-barley prices.
- Munich Mayor Dominik Krause tapped the first keg, endorsing the festival.
- The 191st Oktoberfest expects 6 to 7 million visitors, remaining the world’s largest folk festival.