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Story summary
- Sino Group is extending its World Cup visitor-draw strategy to the Asian Games.
- Sino Group expects foot traffic at four malls to rise during the Asian Games.
- Selected merchants in those malls are forecast to achieve double-digit year-on-year sales growth.
- During the World Cup, foot traffic at Sino’s three flagship malls rose 10-15 % YoY.
- Overall sales at those malls posted double-digit growth during the World Cup.
