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76ers Sign Jaylen Brown, LeBron for 2026-27

By Drooid · Sep 18, 2026, 2:35 AM UTC · How we work

Summary

Sixers Sign LeBron

The Philadelphia 76ers announced that PA announcer Matt Cord will return for his 29th and final season.
The team signed free-agent LeBron James for the 2026-27 season.
The Sixers acquired five-time All-Star Jaylen Brown from the Boston Celtics in a trade.
Allen Iverson, Tyrese Maxey, Joel Embiid and VJ Edgecombe welcomed Cord’s return in a team video.

Summary

Edwards Launches Sneaker

Anthony Edwards stars in a new Adidas Hoops ad promoting his third signature sneaker.
In the commercial Edwards jokes James’ knees couldn’t handle Minnesota cold weather.
The ad showcases Edwards’ competitive fire and his goal to outplay James in the 2026-27 season.
LeBron James appeared onstage at Mind the Game panel during Fanatics Fest NYC 2026 after the Timberwolves missed signing him.

History

Historical Context

On July 8, 2010 LeBron James announced on ESPN’s “The Decision” that he would join the Miami Heat, forming the NBA’s first player-driven superteam. The show drew roughly 10 million U.S. viewers and generated $2.5 million for charity, showing how star free-agency moves can boost franchise branding and ratings. The 2026-27 Philadelphia 76ers’ chase of James and Jaylen Brown follows that same model.

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Sixers Sign LeBron

The Philadelphia 76ers announced that PA announcer Matt Cord will return for his 29th and final season.
The team signed free-agent LeBron James for the 2026-27 season.
The Sixers acquired five-time All-Star Jaylen Brown from the Boston Celtics in a trade.
Allen Iverson, Tyrese Maxey, Joel Embiid and VJ Edgecombe welcomed Cord’s return in a team video.

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