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Story summary
- Volkswagen AG will discontinue its Spanish Seat brand as part of its overhaul.
- CEO Oliver Blume said the revamp will concentrate investment on Volkswagen’s strongest brands.
- Seat has not launched a new model since 2020 and accounts for under 3% of 2025 deliveries.
- Cupra will receive all future models as Seat’s combustion cars are phased out.
- Union leader Matias Carnero warned the brand’s disappearance could create a serious job problem.
