Story perspectives

Musk Reposts Boost Rupert Lowe’s X Views 36%

By Drooid · Sep 18, 2026, 2:20 PM UTC · How we work

Summary

Story summary

Elon Musk shared 52 of Rupert Lowe’s X posts, averaging 15,595,628 views each.
Those reposts lifted Lowe’s annual X views by 36% and put earnings above £106,000.
Musk attended a nationalist rally with Tommy Robinson and covered Robinson’s legal fees.
Labour MP Emily Darlington told a Commons tech committee X failed to delete death threats.
Afterward, Darlington’s X posts fell from hundreds of interactions to five or six.

History

Historical Context

After the 2016 U.S. election, where the IRA’s 3,000 fake accounts posted roughly 250,000 tweets, Russia continued targeting platforms. In September 2024 the Justice Department said Sergey Kiriyenko created about 30 domains to spread disinformation on Elon Musk’s X, and October 2024 reports confirmed Musk’s contacts with Kiriyenko and Putin. Regulators now cite those precedents while reviewing X’s political content.

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Story summary

Elon Musk shared 52 of Rupert Lowe’s X posts, averaging 15,595,628 views each.
Those reposts lifted Lowe’s annual X views by 36% and put earnings above £106,000.
Musk attended a nationalist rally with Tommy Robinson and covered Robinson’s legal fees.
Labour MP Emily Darlington told a Commons tech committee X failed to delete death threats.
Afterward, Darlington’s X posts fell from hundreds of interactions to five or six.

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