1 of 1
Story summary
- U.S. Toys “R” Us, owned by WHP Global, will open 120 new standalone stores this holiday season.
- Partnering with Go! Retail Group raises U.S. standalone locations to 160.
- Stores will be 3,500-7,500 sq ft and may include candy shops, cafés, and Creator Studios.
- Locations will carry LEGO, Barbie, Hot Wheels, Pokémon and KPop Demon Hunters.
- Adults now represent 55% of U.S. toy sales, driving a 17% first-half increase.