Oxford United apologises for “United 93” clothing released on 9/11 anniversary

Oxford United, a League One football club founded in 1893, issued an apology after its “Campus Collection” – an American-football and baseball jersey set – was launched with the phrase “United 93” printed on the back. The release coincided with the 25th anniversary of the September 11 terrorist attacks, prompting accusations that the club had invoked the call sign of United Airlines Flight 93, the aircraft hijacked on September 11, 2001.

ESPN

United Airlines Flight 93 was one of four planes seized by al-Qaida terrorists on September 11, 2001. The aircraft crashed in Shanksville, Pennsylvania, killing all 44 occupants after passengers attempted to retake control. The attacks overall killed 2,977 people and injured tens of thousands. Oxford United’s “Campus Collection” was intended to reference the club’s founding year (1893) and its 1993 promotion to the old Second Division, but the wording unintentionally echoed the 9/11 flight designation.

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It added that the collection had been withdrawn “with immediate effect” and that Oxford United would review its approval processes to prevent similar errors.

Oxford Mail

Supporters expressed disappointment on social media. One commenter noted the timing, saying they had seen a preview of an “NFL-type jersey” the day before the anniversary and were surprised no one flagged the issue. Another questioned the club’s internal oversight, asking why no one with historical knowledge approved the design and calling for clearer sign-off protocols from marketing and management.

Oxford Mail

• “Oxford United would like to sincerely apologise for the recent launch of the Campus Collection. Campus Collection (Image: Oxford United)” — Oxford United

Oxford Mail

• “Thought I was going mad. I knew I saw something on 10th saying NFL type jersey being released tomorrow. When I saw it today was surprised no one had picked up on it.” — Another

Oxford Mail