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Rapid Growth and Ongoing Gaps in German Women’s Football

By Drooid · · How we work

Growth and Investment Surge

Women’s football in Germany is expanding quickly. The German Football Association (DFB) reports that professional clubs’ investment in the women’s game has risen 135 % over the past six years. Participation is also climbing, with the number of girls playing football up about 30 % since 2022. The 2025 Women’s European Championship semifinal between Germany and Spain became the most-watched German football match of the year, attracting approximately 14.26 million viewers and a 57.6 % market share, surpassing the men’s Nations League semifinal viewership of around 10 million.

Persistent Financial Disparities

Despite the boom, the pay gap remains stark. The German Soccer League (DFL) notes that the 18 men’s Bundesliga clubs spent €1.72 billion on players and coaching staff in the 2024–25 season, while the 12 Women’s Bundesliga clubs’ personnel expenses total just under €30 million—about 60 times lower. Average base salaries for women’s Bundesliga players in the 2023-24 season were around €48,000, compared with Bayern Munich striker Harry Kane’s estimated €25 million earnings that season.

Structural Reforms and Calls for Equality

A new DFB rule, effective from the 2025–26 season, obliges Women’s Bundesliga teams to employ full-time assistant, goalkeeper, and athletic coaches. Former striker Celia Sasic, now head of diversity and inclusion at the DFB, stresses the need for comprehensive resources—training facilities, medical care, and professional coaching—to sustain growth. Former foreign minister Annalena Baerbock links football’s gender pay gap to broader societal inequality, noting that other nations have narrowed the gap by tying equal pay to tournament bonuses.

Official Statements & Responses

Sasic emphasizes that clear responsibilities within clubs are essential for professionalisation, and she calls for youth development centres that address both athletic and professional training. Baerbock argues that the existing disparity “is not set in stone” and points to examples from the United States, United Kingdom, Norway and Spain where investment has driven more equitable pay structures. The DFB’s recent rule change reflects an institutional shift toward professional standards for women’s teams.

Verbatim Quotes

  • “I believe it's important that [women's football] is recognized within the licensed clubs. And it's becoming increasingly recognized, so the framework conditions need to be adjusted,” — Celia Sasic
  • “I had no choice; I had to look to men for role models,” — Celia Sasic
  • “Unfortunately, this gap in football is even wider in many countries than in other professions. But that is by no means set in stone,” — Annalena Baerbock, german foreign minister
  • “Clubs must provide all the necessary resources to enable this development. Football pitches, medical care, a fitness facility, and a coaching staff must be available,” — Celia Sasic