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BYD Pursues European Production Footprint Ahead of New EU Content Rules

By Drooid · · How we work

Expansion Plan Overview

Chinese electric-vehicle maker BYD is seeking sites for three vehicle-assembly plants and one battery factory in the EU. It has begun limited production at its first passenger-car plant in Hungary and aims to select a second location by year-end. BYD also showcased the heavy-duty electric truck ETT 44, signalling a longer-term goal of manufacturing all European sales locally.

Background and EU Policy Context

The EU is drafting “Made in Europe” rules that will impose minimum local-content thresholds on electric vehicles sold in the bloc, expected to take effect as early as next year. Current policy already levies a 10 % tariff on imported Chinese vehicles and trucks, plus an additional 7 %–35 % duty on passenger EVs, creating a strong incentive for BYD to produce within the EU.

Data and Statistics

  • Planned facilities: three assembly plants and one battery plant in Europe.
  • Existing EU presence: a passenger-car plant in Hungary and a bus/commercial-vehicle factory in Komárom, plus two battery-related sites.
  • Heavy-duty truck specs: 651 kWh battery, up to 372 miles (600 km) range, 20 %–80 % charge in 20 minutes using 1.5 MW charging.
  • Tariff levels: 10 % base tariff plus 7 %–35 % duty on EVs, yielding 17 %–45 % total.
  • Market figure: ACEA reported €1.3 bn of Chinese commercial-vehicle imports in 2025.

Official Statements & Responses

  • BYD’s European adviser, Alfredo Altavilla, stressed speed and cost efficiency: “We have to find something to buy now and restore it with relatively little money… quickly.”
  • Stella Li, executive vice-president of international business at BYD, said: “For the long term, we will produce everything we sell in Europe here locally… We become a European company.”

Timeline

  • September 17: Altavilla discussed site-search activities and upcoming EU local-content rules at a Reuters briefing in Turin.
  • End 2026: Decision on a second European manufacturing site expected.
  • Next year: Introduction of EU “Made in Europe” local-content regulations.

What’s Next

BYD will continue feasibility studies across Spain, France and other potential locations while evaluating acquisition opportunities for existing factories. The selection of a second plant site by year-end will determine its ability to meet forthcoming EU content requirements and to scale production of both passenger vehicles and heavy-duty electric trucks in Europe.