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“Concrete Documentary Tour Breaks IFC Opening Record”

By Drooid · · How we work

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John Wilson Stages Cement
  • Wilson staged a cement-truck photo op and displayed a 125-pound concrete poster at the IFC premiere.
  • The film pre-sold over $60,000 in tickets, breaking the IFC documentary opening record.
  • A24 rejected the project because another concrete documentary was scheduled, leading Wilson to partner with Bronxburgh and Central Pictures.
  • A cracked foundation in his Queens apartment prompted Wilson’s DIY study of concrete’s molecular failures.
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