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John Wilson Stages Cement
- Wilson staged a cement-truck photo op and displayed a 125-pound concrete poster at the IFC premiere.
- The film pre-sold over $60,000 in tickets, breaking the IFC documentary opening record.
- A24 rejected the project because another concrete documentary was scheduled, leading Wilson to partner with Bronxburgh and Central Pictures.
- A cracked foundation in his Queens apartment prompted Wilson’s DIY study of concrete’s molecular failures.
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