Story perspectives

Judge Orders Google to Keep AdX, Apply Global Remedies

By Drooid · Sep 19, 2026, 2:36 PM UTC · How we work

Summary

Google Ordered Remedies

U.S. District Judge Leonie M. Brinkema ordered Google to retain its AdX platform while imposing behavioral remedies.
The 106-page order, unsealed on September 16, bans a forced sale of AdX or DFP.
Google must let AdX submit real-time bids to rival publisher servers via Prebid.
Google must stop forced bundling, ensure non-discriminatory bidding, and share data.
Google must accept six-year monitor oversight and apply remedies worldwide, including publishers in India.

Summary

Magnite Shares Surge

Magnite shares jumped more than 12% after the court’s ad-tech ruling.
Analysts raised Magnite’s price target to $43 following the decision.
The court set a six-year monitoring term, far shorter than the DOJ’s 15-year request.
Judges warned rapid AI advances could reshape ad-tech markets before remedies fully take effect.
Google’s ad-tech unit generated $30 billion last year, about 8% of Alphabet’s revenue.

History

Historical Context

In 2000 Judge Thomas Penfield Jackson found Microsoft controlled roughly 70 % of the PC-operating-system market and ordered the company to unbundle Internet Explorer from Windows, a landmark antitrust remedy. The precedent guided Judge Leonie M. Brinkema’s 2024 ruling against Google’s AdX, which bans forced bundling and mandates real-time bidding for publishers.

1 of 3

Google Ordered Remedies

U.S. District Judge Leonie M. Brinkema ordered Google to retain its AdX platform while imposing behavioral remedies.
The 106-page order, unsealed on September 16, bans a forced sale of AdX or DFP.
Google must let AdX submit real-time bids to rival publisher servers via Prebid.
Google must stop forced bundling, ensure non-discriminatory bidding, and share data.
Google must accept six-year monitor oversight and apply remedies worldwide, including publishers in India.

1 / 3