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Story summary
- Seattle City Council will vote on a bill banning stores from using personal data for price discrimination.
- Mayor Katie Wilson and Councilmember Alexis Mercedes Rinck sponsored the ordinance.
- The rule targets grocery chains with over 20 locations, delivery apps and retailers such as Target.
- Researchers estimate algorithmic pricing could add up to $1,200 annually for a family of four.
- Consumer Reports found identical Instacart baskets priced between $114 and $124.
