Story perspectives
Wendy’s Brings Back Yellow Packaging for Frostys and More
By Drooid · · How we work
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Story summary
- Wendy's is reintroducing its iconic yellow packaging for Frostys, nuggets, burgers and fries.
- Chief marketing officer Tariq Hassan said fans have constantly asked for the yellow packaging.
- The yellow packaging rollout will continue into 2027, USA Today reported.
- Wendy's closed 28 restaurants in Q4 2025, then opened 44 in early 2026.
- CEO Bob Wright said the chain is not performing at its potential in an August earnings update.