Story perspectives

Revolve, Donatella Versace Launch New Beauty Brand

By Drooid · Sep 21, 2026, 10:24 PM UTC · How we work

Summary

Story summary

Revolve Group partnered with designer Donatella Versace to launch a new fashion and beauty brand.
Donatella Versace, 71, will be chief creative officer of the unnamed venture.
The partnership targets Millennials and Generation Z as its primary consumer base.
Beauty will be the first product line, with fashion and entertainment slated for 2027.
Launch will initially cover the United States, Latin America, Asia-Pacific and the Middle East.

History

Historical Context

Versus, the youth-focused diffusion line Gianni Versace created for sister Donatella in 1989, debuted in Milan in 1990 and was shuttered in 2005 before Donatella revived it with a capsule in 2009. Building on that legacy, Revolve Group announced a 2024 partnership with Donatella to re-engineer Versus’s millennial appeal for today’s Gen Z market.

1 of 2

Story summary

Revolve Group partnered with designer Donatella Versace to launch a new fashion and beauty brand.
Donatella Versace, 71, will be chief creative officer of the unnamed venture.
The partnership targets Millennials and Generation Z as its primary consumer base.
Beauty will be the first product line, with fashion and entertainment slated for 2027.
Launch will initially cover the United States, Latin America, Asia-Pacific and the Middle East.

1 / 2