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Story summary
- Hard Mountain Dew offers a $1 million prize for verified Bigfoot evidence.
- The “Bigfoot Bounty” promotion began Wednesday and runs through Nov. 30 for adults 21 and older.
- Entries must contain at least four evidence types, such as footprints, handprints, thermal imaging, hair samples, or photos.
- Verification standards were developed with Bigfoot researcher Bryce Johnson, who produced a related docuseries.