Full Breakdown
Dunkin’ and L.L.Bean Unveil First Joint Fall Collection
By Drooid · · How we work
Core Event
Dunkin’ and L.L.Bean announced their inaugural collaboration, rolling out a fall-themed line of limited-edition apparel and coffee-related giveaways. Beginning in the first week of September, customers who purchase any hot or iced coffee at participating Dunkin’ locations receive a miniature cup sleeve styled after L.L.Bean’s classic Birdseye sweater, rendered in Dunkin’ pink and orange. The promotion runs through the week, culminating on National Coffee Day when full-size versions of the Birdseye sweater ($79.95) and a matching Boat and Tote ($59.95) become available for purchase online. A smaller coffee-tote priced at $24.95 is also offered through Dunkin’s merchandise site and at select Dunkin’ stores in Maine. Throughout the campaign, Dunkin’ Rewards members can claim a free medium hot or iced coffee (excluding cold brew and espresso) on National Coffee Day with any purchase made via the app.
Background & Context
Both companies are long-standing New England institutions. Dunkin’, founded in 1950 in Canton, Massachusetts, now operates more than 14,200 restaurants across nearly 40 global markets. L.L.Bean, established in 1912 in Freeport, Maine, runs 73 U.S. stores and additional locations in Japan and Canada. Their partnership leverages shared regional heritage to create products that echo seasonal traditions, such as the autumn equinox-marked “fall” launch.
Official Statements & Responses
A L.L.Bean spokesperson highlighted the brands’ regional roots and the intent to blend familiar fall motifs with a playful coffee twist. Dunkin’’s chief marketing officer emphasized the authenticity of the collaboration, noting that both brands have been part of everyday routines for decades.
Verbatim Quotes
- “L.L.Bean and Dunkin’ are iconic brands that have called New England home for decades,” — Nick Wilkoff
- “We love collaborations that feel authentic to the way people actually live,” — Jill Nelson, chief marketing officer at Dunkin’
What’s Next
A traveling “Bootmobile” styled after the Birdseye sweater will tour from Maine to Boston, stopping at select Dunkin’ locations where customers may receive gift cards. The tour concludes with a Boston Seaport event featuring a donut wall, complimentary coffee, and early access to the new merchandise. The full-size apparel line officially launches at 10 a.m. on L.L.Bean’s website on National Coffee Day, with online sales and limited in-store availability continuing thereafter.