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Brooke Rollins' Beef Advice Sparks Political Backlash Amid Record Ground Beef Prices

By Drooid · · How we work

Core Event and Official Position

Agriculture Secretary Brooke Rollins appeared on the “Benny Show” podcast and urged consumers to consider protein alternatives such as chicken, pork, salmon and eggs if beef prices remain high. She asserted that the prices of those alternatives “are coming down as well.” The remarks were made in response to a sharp rise in ground-beef costs that have reached a new record level.

Data & Statistics

The Bureau of Labor Statistics reports that the average price of ground beef has climbed to about $7.16 per pound, a 0.6 % increase from July and a 7.9 % rise compared with the previous year. In contrast, the same agency shows that egg prices fell 0.5 % from June to July but rose 2.9 % from July to August after an earlier 4.3 % increase from May to June. Pork and chicken each rose 0.4 % from July to August. These figures indicate that Rollins’ claim that other protein prices are uniformly declining is not supported by the latest BLS data.

Verbatim Quotes

  • “If [beef] is too expensive, unlike fuel, you can eat chicken, pork, salmon, eggs… there are other sources of really good protein, and all of those prices are coming down as well,” — Brooke Rollins, agriculture secretary
  • “If Joe Biden said anything close to this, MAGA would’ve had a total meltdown,” — Democratic
  • “Now this is just part of Trump’s messaging. Hypocrisy at its finest.” — Others
  • “In 2024, Republicans warned that if I voted for Kamala Harris, I wouldn’t be able to get a hamburger,” — Brett Meiselas, meidastouch co-founder

Context and Impact

The episode appears primarily in opinion-driven outlets, underscoring how grocery-price inflation has become a flashpoint in the 2024 election cycle. Rollins’ advice, intended to address consumer concerns, has been leveraged by political opponents to critique the administration’s handling of food costs, illustrating the intertwining of economic data and partisan messaging.