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Story summary
- Gap Inc. signed a multiyear partnership with boy band Just Your Type.
- The partnership will launch a capsule collection in Gap stores and online this fall.
- Gap and Just Your Type will produce a co-produced docuseries about the band’s rise.
- Just Your Type will begin a national mall tour with live shows in October.
- Gap’s Gap brand posted a 9 percent sales gain, contrasting with Athleta’s 12 percent decline.