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Story summary
- Patagonia will offer a $100 discount to up to 112,000 customers who enroll three voters.
- The program launches Saturday and uses a third-party site to verify voter registration and voting options.
- CEO Ryan Gellert says the discount aims to combat voter apathy after President Donald Trump's return to the White House.
- Participants must create a voting plan—early voting, mail-in ballot, or Election Day in-person voting.