Story perspectives

Bel Brands launches “We need to talk” Laughing Cow redesign

By Drooid · Sep 23, 2026, 6:08 PM UTC · How we work

Summary

Story summary

Bel Brands USA is launching a temporary redesign of The Laughing Cow packaging.
The new packages replace the mascot’s grin with a serious face and message “We need to talk.”
The redesign appears on Creamy Original wedges in over 4,700 U.S. stores.
Package includes a QR code linking to TheNotLaughingCow.com for shoppers to speculate.
CMO Jamee Pearlstein said the temporary somber look aims to capture attention and will return smiling.

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Story summary

Bel Brands USA is launching a temporary redesign of The Laughing Cow packaging.
The new packages replace the mascot’s grin with a serious face and message “We need to talk.”
The redesign appears on Creamy Original wedges in over 4,700 U.S. stores.
Package includes a QR code linking to TheNotLaughingCow.com for shoppers to speculate.
CMO Jamee Pearlstein said the temporary somber look aims to capture attention and will return smiling.