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Story summary
- U.S. McDonald's CEO Chris Kempczinski said flat traffic and higher inflation will continue to weigh on the restaurant industry.
- McDonald's reported U.S. same-store sales growth of 0.8% in its most recent quarter.
- Diners are eating out less and resisting higher menu prices as gas and grocery costs rise.
- The National Restaurant Association surveyed operators from August 2025 to July 2026, finding traffic declined every month except one.