Story perspectives

Apple Projects Services to Top 25% of Revenue in 2026

By Drooid · Sep 23, 2026, 6:33 PM UTC · How we work

Summary

Story summary

Apple projects its Services division will exceed 25% of total revenue in 2026.
The iPhone contributed roughly 50% of Apple’s sales in 2025.
U.S. sales account for 36% of revenue while Europe provides 27%.
Apple runs more than 500 retail stores, with most new openings outside the United States.
Annual profit grew from about $2 billion in 2006 to $112 billion in 2025.

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Story summary

Apple projects its Services division will exceed 25% of total revenue in 2026.
The iPhone contributed roughly 50% of Apple’s sales in 2025.
U.S. sales account for 36% of revenue while Europe provides 27%.
Apple runs more than 500 retail stores, with most new openings outside the United States.
Annual profit grew from about $2 billion in 2006 to $112 billion in 2025.