Full Breakdown
Spotify Introduces “Taste Profile” to U.S. Premium Listeners
By Drooid · · How we work
Background and Early Testing
Spotify first unveiled the AI-driven “Taste Profile” tool at the SXSW conference in March, presenting it as a way for users to directly influence the algorithm that powers Discover Weekly, Made for You playlists, and the annual Spotify Wrapped review. The feature launched in beta only for listeners in New Zealand earlier this year, giving a small audience the ability to edit their profile with natural-language prompts.
How the Feature Works for Listeners
In the U.S., the beta is now available to Premium subscribers aged 18 and older. Users access Taste Profile through the mobile app by tapping their profile picture and selecting the new option. The interface shows Spotify’s brief interpretation of a listener’s tastes across music, podcasts, and audiobooks. Under “Tell us more,” users type requests such as “more 90s alt-rock” or “fewer sleep sounds,” and the system incorporates the input within a few hours, adjusting the Home feed accordingly. The tool can be used to explore new genres, shift the overall vibe (e.g., “more energizing tracks”), or fine-tune podcast and audiobook recommendations.
Official Statements from Spotify
Spotify’s own announcement frames the rollout as an expansion of its personalization momentum, emphasizing that the feature gives “more control over your recommendations” and acts as “gentle guidance” for the Home feed. The company notes that the beta remains limited and that no timeline has been provided for a broader release.
Outlook and Limitations
While the U.S. market represents Spotify’s largest source of traffic and revenue, the service remains in beta, meaning the feature is not yet guaranteed to reach all users. Spotify has not disclosed when the tool might exit beta or be offered to free-tier listeners. The company’s messaging suggests the primary goal is to let users steer recommendations away from content they no longer wish to hear—such as background sleep sounds or music played on shared family accounts—while still discovering new material aligned with their evolving interests.
