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Story summary
- Banker Amarpreet Singh reports protein powder prices have surged dramatically.
- In 2020 a 4.5 kg bag cost about £60, Singh says.
- By 2025 the same bag priced around £120, though he bought one for £90 on eBay.
- In 2026 the bag now sells for £170, leaving Singh “gobsmacked”.
- His gym friends call the surge “proteinflation”, yet he still drinks shakes daily.