Story perspectives

Atami’s Tourism Plunged After Japan’s Early-1990s Bubble Burst

By Drooid · Sep 24, 2026, 2:53 AM UTC · How we work

Summary

Story summary

Japan’s early-1990s economic bubble burst, causing Atami’s prosperity to collapse.
Hotel revenue fell about 25% in the five years after the bubble burst.
Dozens of properties were abandoned during that five-year decline.
Visitation numbers dropped 55% by 2011 from their peak.
The city’s population shrank from roughly 50,000 to about 30,000 residents today.

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Story summary

Japan’s early-1990s economic bubble burst, causing Atami’s prosperity to collapse.
Hotel revenue fell about 25% in the five years after the bubble burst.
Dozens of properties were abandoned during that five-year decline.
Visitation numbers dropped 55% by 2011 from their peak.
The city’s population shrank from roughly 50,000 to about 30,000 residents today.