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Cyclist Killed in HGV Collision on Bromsgrove’s A38 Sparks Safety Review Calls

By Drooid · · How we work

Fatal Collision at the A38/New Road Junction

On September 22, a man in his 80s was killed when a heavy-goods vehicle struck his bicycle at the A38 and New Road junction in Bromsgrove. West Midlands Ambulance Service personnel arrived at 15:34 BST and confirmed the cyclist was dead at the scene. West Mercia Police arrested a 35-year-old woman on suspicion of causing death by careless driving; she was later released to assist the investigation. The crash occurred amid the Bromsgrove Route Enhancement Programme roadworks on the northbound side of the A38, which had narrowed the road and added barriers.

Community Safety Concerns

Local residents have long voiced worries about cyclist and pedestrian safety at the site. Campaigner Jon Coleman has repeatedly asked the council for an “immediate safety audit” of the A38.

Official Responses

Worcestershire County Council expressed deep sadness over the fatal collision and pledged support for the police investigation. The council also indicated it would back any review of the junction’s safety. West Mercia Police appealed for information from witnesses and drivers who may have dash-cam footage of the incident.

Verbatim Quotes

  • “There needs to be an emergency review of all the crossings. There's a lot of barriers, equipment and fencing at the site, there's a lot going on.” — Matthew Noble, an eye witness
  • “There's barriers up right across that site, it makes it (the road space) much narrower than it was before.” — Matthew Noble, an eye witness
  • “Whilst the police and authorities establish what happened, Worcestershire County Council should review this junction to ensure the safety of road users and pedestrians.” — Worcestershire County Council
  • “Officers investigating the collision would like to hear from anyone who witnessed what happened, or who may have seen the HGV or cyclist.” — West Mercia Police
  • “We would also like to hear from anyone who was driving in the area at the time and may have relevant dashcam footage” — the spokesperson

These statements underscore the urgent call for a thorough safety assessment of the A38 crossing and the ongoing police effort to piece together the events leading to the tragedy.