Back to today’s briefing

Story perspectives

PGA Tour Urged to Boost YouTube After Horvat-Woods Collab

1/7/2025

39 7

Summary

Story summary

Michael Kim is calling on the PGA Tour to boost its YouTube engagement following influencer Grant Horvat's exciting collaboration with Tiger Woods. With nearly 1 million subscribers and partnerships with TaylorMade and Takomo Golf, Horvat is set to release their highly anticipated video on January 7, 2025. The PGA Tour's new Creator Council aims to connect with younger fans, making this a pivotal moment for the sport.

1 of 1

Story summary

Michael Kim is calling on the PGA Tour to boost its YouTube engagement following influencer Grant Horvat's exciting collaboration with Tiger Woods. With nearly 1 million subscribers and partnerships with TaylorMade and Takomo Golf, Horvat is set to release their highly anticipated video on January 7, 2025. The PGA Tour's new Creator Council aims to connect with younger fans, making this a pivotal moment for the sport.