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Full Breakdown

Government-Funded Pro-Trump Ads Air on National Television

By Drooid · · How we work

PSA Tradition and Prior Use

The White House frames the broadcasts as public service announcements (PSAs) intended to encourage patriotism. Officials note that previous administrations have employed similar government-funded PSAs; during the Biden administration, living former presidents appeared in a PSA urging COVID-19 vaccination. The current ads, however, focus on Trump’s record rather than a specific public-policy message.

White House Characterization

The administration denied that the broadcasts constitute a political advertisement, labeling them a PSA rather than campaign material.

Congressional and Legislative Pushback

Senator Maggie Hassan of New Hampshire wrote to White House chief of staff Susie Wiles questioning the cost and purpose of the campaign. Senators Patty Murray, Jack Reed, and Representatives Rosa DeLauro and Steny Hoyer demanded the ads be pulled, likening the practice to “government propaganda” seen in authoritarian regimes. Representative Jacky Rosen has introduced legislation to ban political ads featuring cabinet members that are financed with taxpayer dollars.

Verbatim Quotes

  • “ "The advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of 'a general propaganda effort designed to aid a political party or candidates,'" Hassan wrote.” — Democratic Sen. Maggie Hassan, of New Hampshire
  • “It doesn't appear to be supporting or endorsing a candidate for public office," said Richard Briffault, a law professor at Columbia University.” — Richard Briffault, a law professor at Columbia University