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Israel launches five-week UN-targeting digital campaign

By Drooid · · How we work

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Story summary
  • Israel's Foreign Ministry concluded a five-week digital campaign targeting 25-35-year-olds after Netanyahu's UN General Assembly speech.
  • The posts received between hundreds of thousands and one million views, mainly in the United States and United Kingdom.
  • Memes, short videos and the AI-driven “Ask Grok” feature simplified UN topics for the young audience.
  • Content addressed UN bodies’ reporting on Israel, UNRWA, the commission of inquiry and Secretary-General Antonio Guterres.