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USOPC Predicts LA28 and Salt Lake 2034 Boost Participation

By Drooid · Sep 25, 2026, 11:26 PM UTC · How we work

Summary

Story summary

Sarah Hirshland said LA28 will boost Olympic sport interest in the United States.
She noted the 1996 Atlanta Games sparked a double-digit rise in U.S. Olympic sport participation.
She expects LA28 and the 2034 Salt Lake City Games to generate comparable participation growth.
U.S. Olympic & Paralympic Committee (USOPC) expanded social-media activity during Paris and Milano Cortina Games after IOC relaxed posting rules.

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Story summary

Sarah Hirshland said LA28 will boost Olympic sport interest in the United States.
She noted the 1996 Atlanta Games sparked a double-digit rise in U.S. Olympic sport participation.
She expects LA28 and the 2034 Salt Lake City Games to generate comparable participation growth.
U.S. Olympic & Paralympic Committee (USOPC) expanded social-media activity during Paris and Milano Cortina Games after IOC relaxed posting rules.