Full Breakdown
Wisconsin Brewery’s Alcohol Permits Revoked Amid Political Controversy
By Drooid · · How we work
Permit Revocation Threatens Madison Taproom
The Wisconsin Department of Revenue (DOR) has revoked the brewing permits for Minocqua Brewing Co.’s Minocqua and Madison locations after alleging that the company transported beer from Illinois without the required permits and tax payments. Owner Kirk Bangstad told reporters that the Madison taproom is likely to close by the end of the year while the company continues to appeal the decision. The DOR indicated that a hearing on the appeal is scheduled for November and that the revocation will not take effect until the appeals process is completed.
Political Messaging and Prior Controversies
Minocqua Brewing Co. has attracted attention for its outspoken political messaging. The company later updated the post to specify the Madison taproom as the venue for such an offer. The brewery also announced a “half-price beer” promotion tied to the death of Senate Minority Leader Mitch McConnell.
State Department of Revenue’s Enforcement Rationale
The department emphasized that the revocation is procedural and will remain pending until the appeal is resolved.
Potential Closure and Outlook
If the appeal is unsuccessful, the Madison taproom could cease operations by year-end, ending a venue that has been a focal point for both the brewery’s products and its political campaigns. The revocation has prompted Bangstad to accuse state officials of targeting the business for its political views, while the DOR maintains that the decision is based solely on regulatory violations. The dispute highlights the intersection of state regulatory authority and politically charged business messaging in Wisconsin.