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Temu Halts Meta Influencer Funding After Fake-Account Probe

By Drooid · Sep 26, 2026, 12:24 AM UTC · How we work

Summary

Story summary

Temu halted funding of its influencer network on Meta platforms in United Kingdom and EU after a Fortune expose.
Online Risk Labs identified 73 of 100 influencer accounts as probably fake, based in China, Russia, Bangladesh or Iran.
Partnership ads fell from 115,114 (week of Aug. 17) to 64,008 (week of Sept. 7).
Ads nearly vanished in Ireland, Cyprus, Austria, Denmark, Latvia and Slovenia.

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Story summary

Temu halted funding of its influencer network on Meta platforms in United Kingdom and EU after a Fortune expose.
Online Risk Labs identified 73 of 100 influencer accounts as probably fake, based in China, Russia, Bangladesh or Iran.
Partnership ads fell from 115,114 (week of Aug. 17) to 64,008 (week of Sept. 7).
Ads nearly vanished in Ireland, Cyprus, Austria, Denmark, Latvia and Slovenia.