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PepsiCo to raise Doritos, Ruffles prices in 2026

By Drooid · Sep 26, 2026, 2:12 AM UTC · How we work

Summary

PepsiCo Announces Hikes

PepsiCo announced low-to-mid single-digit price hikes on select Doritos, Ruffles and soda products.
The hikes will begin in late 2026 or early 2027 and stay below pre-discount levels.
PepsiCo shares traded at EUR 112.48, 0.8% above the 52-week low of EUR 111.32.
PepsiCo closed its Cheverly, Maryland facility, eliminating 143 jobs.
Johnson & Johnson CEO Joaquin Duato will join PepsiCo’s board and audit committee on Dec 1 2026.

Summary

PepsiCo Launches Protein Doritos

PepsiCo introduced Doritos Protein chips that contain 10 grams of protein per serving.
The chips are marketed as a healthier alternative to traditional Doritos flavors.
Executives say rising consumer demand for healthier snacks drove the product launch.
The rollout coincides with PepsiCo’s effort to revive North American sales after recent price cuts.
Retailers will test consumer response, potentially influencing future snack development.

History

Historical Context

After expanding beyond sodas in the 1990s with health-focused brands like Quaker Oats (2001) and reaching $10 billion in healthier-product sales—18 % of total revenue—in 2009, PepsiCo pledged to grow that segment to $30 billion by 2020. Building on earlier Baked snack launches and a 2010 shift toward all-natural formulas, the company later adjusted Doritos pricing and introduced 10-gram protein chips.

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PepsiCo Announces Hikes

PepsiCo announced low-to-mid single-digit price hikes on select Doritos, Ruffles and soda products.
The hikes will begin in late 2026 or early 2027 and stay below pre-discount levels.
PepsiCo shares traded at EUR 112.48, 0.8% above the 52-week low of EUR 111.32.
PepsiCo closed its Cheverly, Maryland facility, eliminating 143 jobs.
Johnson & Johnson CEO Joaquin Duato will join PepsiCo’s board and audit committee on Dec 1 2026.

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