Story perspectives

Modi Joins Bhajan Clubbing to Promote Deendayal’s Ideology

By Drooid · Sep 26, 2026, 4:05 AM UTC · How we work

Summary

Modi Attends Bhajan Clubbing

Prime Minister Narendra Modi attended a Bhajan Clubbing event at Deen Dayal Upadhyay Park in Delhi on Friday.
The programme commemorated the 110th birth anniversary of Bharatiya Jana Sangh leader Pandit Deendayal Upadhyaya.
Modi clapped, played a tambourine-like instrument and listened to devotional bhajans.
He previously praised Bhajan Clubbing as a blend of spirituality, culture and modernity in his January Mann Ki Baat address.

Summary

BJP Reframes Ideology

BJP strategists call Bhajan Clubbing a “modern delivery system” for Deendayal’s ideology.
Party leaders say the event translates Integral Humanism and Antyodaya into digital-culture language for youth.
The programme was staged near the BJP headquarters, linking the commemoration to the party’s core organization.
Critics note the BJP’s use of devotional music to counter sustained political attacks on its ideological identity.

History

Historical Context

In September 1990 the BJP, led by president L. K. Advani, launched the Ram Rath Yatra to rally support for a Ram temple in Ayodhya, a drive backed by the VHP that later sparked nationwide riots and the 1992 demolition of the Babri Masjid by a crowd of about 150,000 supporters. Today Modi and BJP officials echo that mobilising devotional music, showing the party’s use of religious spectacle.

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Modi Attends Bhajan Clubbing

Prime Minister Narendra Modi attended a Bhajan Clubbing event at Deen Dayal Upadhyay Park in Delhi on Friday.
The programme commemorated the 110th birth anniversary of Bharatiya Jana Sangh leader Pandit Deendayal Upadhyaya.
Modi clapped, played a tambourine-like instrument and listened to devotional bhajans.
He previously praised Bhajan Clubbing as a blend of spirituality, culture and modernity in his January Mann Ki Baat address.

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