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Walmart CEO Rejects Personalized Pricing With New AI Tools

By Drooid · Sep 26, 2026, 2:31 PM UTC · How we work

Summary

Story summary

Walmart CEO John Furner announced the company will not use personalized pricing with its new AI tools.
He sent a Friday memo to employees and customers about digital shelf labels and the Sparky assistant.
Furner said Sparky interactions aim to improve service, not to alter prices using personal data.
He warned personalized pricing would violate Walmart’s everyday low-price promise.
He added the company has never used personalized pricing.

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Story summary

Walmart CEO John Furner announced the company will not use personalized pricing with its new AI tools.
He sent a Friday memo to employees and customers about digital shelf labels and the Sparky assistant.
Furner said Sparky interactions aim to improve service, not to alter prices using personal data.
He warned personalized pricing would violate Walmart’s everyday low-price promise.
He added the company has never used personalized pricing.