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Story summary
- U.S. President Donald Trump's private company filed a federal trademark application for “TRUMP TV”.
- DTTM Operations LLC filed the application on September 24 as the Trump brand holder.
- The White House launched the 24-hour “TRUMP TV: The Essentials Station” on September 21.
- The trademark covers TV streaming mobile apps and news programming for a $1,400 fee.
- Trump personally consented to the registration, a required step for living-person trademarks.