Story perspectives

True Religion Soars: Acquired by ACON, Sales Surge 20%

1/8/2025

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Summary

Story summary

ACON Investments and SB360 Capital Partners, led by Jay Schottenstein, have acquired True Religion.
True Religion's sales surged 20% to $280 million in 2023, generating $80 million in EBITDA.
CEO Michael Buckley revitalized the brand by targeting a diverse consumer base with affordable pricing.
The marketing strategy leverages influencer collaborations and hip-hop partnerships, tapping into the Y2K fashion trend.
The company plans to enhance growth through innovation in digital and retail capabilities.

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Story summary

ACON Investments and SB360 Capital Partners, led by Jay Schottenstein, have acquired True Religion.
True Religion's sales surged 20% to $280 million in 2023, generating $80 million in EBITDA.
CEO Michael Buckley revitalized the brand by targeting a diverse consumer base with affordable pricing.
The marketing strategy leverages influencer collaborations and hip-hop partnerships, tapping into the Y2K fashion trend.
The company plans to enhance growth through innovation in digital and retail capabilities.