Full Breakdown
Modi’s 138th “Mann Ki Baat” Highlights Amla Enterprises, Jan Bhagidari and Cleanliness Drive
By Drooid · · How we work
Core Event
- On September 27, Prime Minister Narendra Modi addressed the 138th episode of his monthly radio programme “Mann Ki Baat.” He used the broadcast to promote traditional produce, women-led enterprises, citizen participation (“Jan Bhagidari”), and a cleanliness campaign ahead of Mahatma Gandhi’s birth anniversary on October 2.
Background & Context
- The One District One Product (ODOP) scheme seeks to develop a signature product in each district for broader market access. Pratapgarh, Uttar Pradesh, is historically linked to amla (Indian gooseberry), a fruit long used in pickles, murabba, juice and Chyawanprash.
Data & Statistics
- Roughly 100 processing units are operating in Pratapgarh under ODOP, many run by women’s self-help groups.
- Gujarat’s millet-based cooking competition “Vangi Spardha” has drawn participation from more than two lakh people.
- A 100-gram serving of fresh amla supplies about 300 mg of vitamin C, underscoring its nutritional profile.
Official Statements & Responses
- He framed Jan Bhagidari as a “powerful force in nation-building,” urging citizens to support the Nasha Mukt Bharat movement and to keep the spirit of “Vocal for Local” alive during the festive season.
Verbatim Quotes
- “The Prime Minister highlighted Jan Bhagidari as a powerful force in nation-building and called upon citizens to support the Nasha Mukt Bharat movement, by guiding youth away from harmful habits and supporting those striving to overcome addiction,” — Pramod Sawant, goa chief minister
- “October 2nd is just a few days away; it is the birth anniversary of Revered Bapu. Bapu gave us many mantras for life; cleanliness is one of them,” — PM Modi, prime minister
- “Across all these efforts, one aspect is easily observed… somewhere it starts with a single individual, other people join in, and the movement grows - this is precisely what 'Jan-Bhagidari' is all about. Indeed, cleanliness is the most beautiful tribute we can pay to Bapu,” — PM Modi, prime minister
- “Three years ago, this land was cleared of encroachment, and the results have been remarkable - the elephants have returned here again. Herds of elephants are once again being spotted in areas where they had not been active for years,” — PM Modi, prime minister
- “The 'One District One Product' (ODOP) has boosted local entrepreneurs involved in the Amla trade there. Today, around 100 units related to Amla processing are operational in Pratapgarh, with women connected with self-help groups playing a significant role,” — PM Modi, prime minister
- “Similarly, there is a 'Vindhyavasini Self-Help Group' in a village. The women of this group are producing many such items like Amla pickle and digestive powder. These women received machinery for processing and access to loan facilities. They also got the opportunity to participate in local trade fairs, and in no time, their income saw a significant rise.” — The Prime Minister
What’s Next
- The government has scheduled the October 2 cleanliness tribute as part of the upcoming Mahatma Gandhi birth-anniversary observances.
- The ODOP scheme continues to be promoted in other districts, with further market-access initiatives expected to be announced in forthcoming government communications.