Full Breakdown
Delhi’s “Fat Dogs” Contest Turns Social Media Into a Light-Hearted Election
By Drooid · · How we work
Core Event: Online Knockout Contest for the City’s “Chonkiest” Dog
An Instagram page called Fat Dogs of Delhi launched a city-wide competition to crown the “fattest” dog. Sixty-four dogs—ranging from Kutta Singh (Rohini) and Mahakutteshwar (Noida) to Chonku, Chonky and Chonkers (Kamla Nagar) and Bhondu ki Barfi (Lajpat Nagar)—are paired in a knockout-style tournament. Each day, Instagram Stories present a head-to-head poll that opens between 2 pm and 3 pm IST and remains live for 24 hours. The dog receiving the most votes advances; the loser is eliminated. The contest began on September 24 (scheduled) and will run through September 29 (scheduled).
Background & Context
The format mirrors Fat Bear Week, an annual online competition held at Alaska’s Katmai National Park and Preserve. The Delhi organizers adapted the concept for local pets, inviting owners to submit a photograph, the dog’s name, and its locality.
Timeline
- September 24 – Competition launch; first knockout round.
- September 25 – Round of 32.
- September 26 – Round of 16.
- September 27 – Quarter-finals.
- September 28 – Semi-finals.
- September 29 – Grand finale and title award.
Data & Statistics
- 64 canine contestants.
- 6 knockout rounds scheduled between September 24 and September 29.
- Daily Instagram polls run for 24 hours each, opening at 2 pm IST and closing at 3 pm IST.
- Brands have joined the campaign; delivery-app Blinkit pledged free treats for the eventual winner.
Official Statements & Responses
Organizers invited Delhi residents to submit entries and later revealed the full participant list, highlighting the memorable names and local identities of each dog.
Blinkit publicly backed Kutta Singh, stating it would provide free treats for the champion. The brand’s social-media post framed its support as a light-hearted endorsement of the community-driven event.
Verbatim Quotes
- “Full support to Kutta Singh from Rohini, free treats for the winner btw. Woof woof,” — Blinkit
- “Indian citizens are campaigning IRL with posters, garnering support on Twitter with many even calling out rigged campaigns and heavily paid PR-sponsored campaigning,” — Anushka
What’s Next
The final round on September 29 will determine the dog that earns the title of Delhi’s “fattest” canine and the promised free treats from Blinkit. Voters are encouraged to continue casting daily votes through Instagram Stories until the competition concludes.