Story perspectives

Meta’s Muse AI draws privacy fears after 2.8M downloads

By Drooid · Sep 29, 2026, 2:13 PM UTC · How we work

Summary

Meta Launches Muse

Meta Platforms launched Muse for Small Business, an AI agent that automates tasks.
Meta says Muse is free for most uses, with paid subscriptions for higher-usage customers.
Sensor Tower reported 2.8 million downloads in two weeks.
Muse topped Apple’s free-app chart in ten days.
Amazon blocked Muse over unauthorized purchase concerns.

Summary

Muse Enables Targeting

Hunterbrook reporters found Muse can generate lists of specific demographic groups by mining Facebook, Instagram and Threads data.
Privacy scholars warned Muse’s data aggregation could enable doxxing and physical targeting of vulnerable individuals.
Child-safety advocates criticized the Muse Charm’s toy-like design, saying it may entice minors despite Meta’s age-restriction policy.

History

Historical Context

The 2013 Facebook app “This Is Your Digital Life” harvested data from up to 87 million users; the EU’s GDPR took effect in 2016, and the scandal broke in March 2018, prompting a $5 billion FTC fine in July 2019. In 2024 Meta released Muse AI, which Sensor Tower logged 2.8 million downloads, reviving profiling concerns.

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Meta Launches Muse

Meta Platforms launched Muse for Small Business, an AI agent that automates tasks.
Meta says Muse is free for most uses, with paid subscriptions for higher-usage customers.
Sensor Tower reported 2.8 million downloads in two weeks.
Muse topped Apple’s free-app chart in ten days.
Amazon blocked Muse over unauthorized purchase concerns.

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